Participants rank their interests during onboarding, and every search result gets scored against those interests — a primary-interest match outranks a secondary one, which outranks no match at all. Your photography workshop surfaces first for someone who told Wayfield photography is their primary interest, not buried in a chronological list of every local event.
Combined with taxonomy filters, geographic search, and date filters, this means your workshop reaches people who are actively looking for what you teach, not a generic audience scrolling an events calendar.
